"By Byblos Elements is the most instinctive and pulsating translation of our imagination"
- Manuel Facchini CEO & Creative Director of BYBLOS
On March 26, Pambianco spotlighted the launch of BY Byblos Elements, marking a defining moment in the evolution of the brand’s beauty universe.
The concept of Elements moves beyond a didactic interpretation. Instead, it becomes a system of energies, vibrations and atmospheres. Each fragrance captures a distinct emotional frequency, shaping a proposal that is accessible yet sharply defined: pop, but with identity; youthful, but never naïve; immediate, yet concept-driven.
“The goal is not simply to launch fragrances,” concludes Facchini. “We want to build an ecosystem where authenticity, desire, innovation and direct connection with the audience coexist within the same experience. That, for us, is what a contemporary brand means.”