Our Mission
BY_Byblos is the pop, accessible and democratic line of Byblos.
It represents the most playful, spontaneous and inclusive expression of the brand, designed for everyday life and built to be lived, mixed and reinterpreted freely.
Rooted in Italian creativity and design culture, BY_Byblos translates the heritage of Byblos into a younger, more direct and contemporary language. Everything starts in Italy, with a clear vision: accessible fashion with a strong identity.
Each piece is designed to move with real life: dynamic, urban, social and constantly evolving.
PRODUCT CATEGORIES
BY_Byblos targets young, social-native consumers who want:
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Parfumes
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Shoes
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Bags
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Accessories
Fragrances are part of the BY_Byblos lifestyle vision. Clean, skin-friendly formulas made with responsible choices, created to be personal, expressive and identity-driven.
Footwear that balances comfort and attitude. Clean silhouettes, bold details and wearable fits define a category built for movement and daily routines.
Light, versatile and functional bags designed for everyday life. Contemporary designs, on-trend colors and sustainable materials make them perfect for every moment of the day.
Accessories designed as expressive details. They add personality, color and character, encouraging freedom of styling and experimentation.
